Why the $399 iPhone is the perfect phone at the age of coronavirus – CNET

Why the $399 iPhone is the perfect phone at the age of coronavirus – CNET

Apple’s new iPhone brings SE back to the home button and TouchID, but it only has a camera lens on the back.


Apple

Apple on Wednesday finally led the phone has to have expected some fans for years: the new iPhone-SE. It couldn’t come at a better time. 

the second generation of The iPhone-SE is, essentially, an iPhone 11 in the revised body, a 4.7-inch iPhone 8. It has to load a A13 Bionic processor, Qi wireless and haptic touch, just like its high-end iPhone 11 brothers and sisters. The new iPhone-SE has a single rear 12-megapixel camera, similar to the main camera found on the iPhone 11 and 11 Pro, and it keeps the Home button with Touch-ID.

notice, But the most notable feature of the new phone to be sale price: $399, a level not seen from a new iPhone, as of 2016, the original iPhone-SE. The device costs exactly the same.

Instead of hosting one of its trademark eye-catching events, Apple, the new phone, unveiled on Wednesday in a press release. He also said his Magic keyboard for your new iPad Pro next week, earlier than previously expected will come. Apple has confirmed this to be postponed like all others in the world, its normal launch plans to stem the spread of the novel coronavirus.

the pre-orders for the new iPhone-SE start Friday, and it should arrive. April 24. 

“The first iPhone-SE was a hit with many customers who said loved its unique combination of small size, high-end performance at an affordable price,” Phil Schiller, Apple’s head of marketing, in a press release. “The new, second-generation iPhone-SE builds on that good idea, and improved it in every way-including our best single-camera system for superb photos and videos, while still being very affordable.”

It is a tough time for the introduction of a new smartphone. The world is fighting a pandemic shows no signs of ending. The coronavirus, which causes a disease called COVID-19, distributed around the world and has infected 2 million people. Cities and entire countries have adopted, lock, have, shuttering stores, canceling events, and ordering citizens to stay at home, to help contain the Corona Virus. As a result, millions of people lost their jobs have, which is one of the worst economic downturn in decades.

the recession is already having an impact on the phone market. Smartphone shipments saw their biggest fall in February, down 38% to 61.8 million units, according to Strategy Analytics, — as COVID-19 China, which is one of the world’s largest markets devastated, and is a Central manufacturing hub. For the whole year, mobile phone sales are expected to year to a 10-deep, with shipments to tumbling 11% to 1.26 billion units, according to CCS Insights.


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Apple is not immune to the economic hardship. The company, one of the richest in the world, in the face of falling demand and production problems for its iPhones and other gadgets. In February, Apple warned that the COVID-19-outbreak in China would miss its forecasts for sales in the March quarter. It has also closed, all the markets outside of China for an indefinite period of time. 

no one is clamoring for a new phone, even if it’s an iPhone. What Apple is hoping, though, is that people who really need a phone right now — or who were the die-hard fans of the smaller screen sizes — the bars on the new device. 

At the same time, the iPhone-SE legitimized the midtier-phone-market-devices that fall in between the flagships and the cheap one-offs-this really is a nonstarter in the United States. The SE is also expected to be popular outside of the United States, where the people can’t afford a $1,000 iPhone but want to device an updated Apple. 

“There is huge interest in a newer, lower-cost Apple phone, because we are economically said,” Technalysis Research analyst Bob O’donnell. “The timing could not be better, right now.”

Smaller and cheaper

phone-screen-sizes — and-prices –   have been steadily increasing over the years. Moving to a larger iPhone screen with the 4.7-inch iPhone 6 in 2014 helped Apple report the highest profit of the public company ever at the time. Once it started larger, it never looked back. 

Well, except for the iPhone-SE. 

The low-end model, released in March 2016, was wearing a 4-inch screen, and saw, as of 2013, the iPhone 5S. While the phone is a small screen had, it was not hindered, when it comes to the specs. The older iPhone SE ran on the same A9-processor, which like Apple’s flagship phone at the time, the iPhone 6S and featured a powerful camera and battery. 

The iPhone-SE quickly won fans, the wanted high-end specs in a cheaper, smaller package. But Apple never updated the phone. Nevertheless, almost every year there is rumors of a second iteration of the device. Instead, Apple has more and more of its flagship lineup around for years, after the phones went on sale. This year, it also offered the iPhone 8 and 8 Plus from 2017. These phones have a 4.7-inch and 5.5-inch displays and cost $449 and $549, respectively. 

While the base price for Apple’s flagship phone is now $1,000, its most popular model in the more limited sibling in the lineup was. Apple ‘ s iPhone 11 with 6.1-inch display and starts at $699, was the company’s best-selling model, after it is on the market in September. The device comes with two camera lenses, in contrast to the three found in the 5.8-inch iPhone 11 Pro and a 6.5-inch-11-Pro-Max. The more expensive models also have OLED display and fast-charging function. 

This year, the iPhone of SE, it also sports many high-end specs, especially the processor. The 4.7-inch Retina HD display with True Tone (not OLED) is packaged in an “aerospace-grade aluminum and glass body and comes in black, white and red. The new iPhone-SE is dust – and waterproof up to a depth of 1 meter for 30 minutes, and has three capacities: 64GB, 128GB and 256GB.

The most important shortfall from the iPhone 11 lineup is the camera. The new iPhone-SE has a single rear 12-megapixel camera with a 28 mm f/1.8 lens with Portrait-mode, Intelligent HDR and optical image stabilizer. It is similar to the main camera found on the iPhone 11 — which has two lenses-and the 11 Per sports three cameras on the back of the device.

For most people, a camera and a little less flashy specs are not good enough-especially if you want to spend on a phone. The higher number of people than in the past could, as the Corona-Virus deletes 401(k) plans and puts millions of people out of work. But on the flip side, those people find it to stomach even a $399 hard.

“those who would benefit from the cell phone [] under pressure financially,” Creative Strategies analyst Carolina Milanesi said. 

Not future-proof

The iPhone-SE is also missing a very important function in their more expensive siblings later this year, 5G. The super-fast connectivity rolled out is about to increase around the world promise to, the speed, range, and responsiveness of wireless networks. It is the most significant progress in mobile network technology since the introduction of 4G, a decade ago, and it could have huge consequences for how we are.

starting This year, virtually all high-end phones in the US come with 5G, and that is expected to be Apple’s new high-end iPhones. The iPhone is a notable exception.

The SE is geared more towards budget-conscious buyers, and should be more popular outside the US than in it, analysts say. Here are his options can be limited. 

“There are plenty of other products, even within the existing Apple-portfolio, in order to meet the needs of what would do the SE 2 also,” Strategy Analytics analyst Ken Hyers said. “But more to the point, Apple has really want to the push-5G portfolio as much as it does in North America.”

Apple is expected that the introduction of at least a 5G iPhone but probably more — later this year. Normally its newest devices in September, and reports say it is not still the target for the timing, provided that the coronavirus slow down the iPhone development more than it is now. 

This year, smartphone makers will ship more than 30 million 5G should be phones in the United States, said Hyers. About two-thirds of the total of 5G devices in the United States come from Apple when it introduces its new 5G iPhones.

“It’s about the 5G is the market leader in the United States, by far,” said Hyers. 

It is still early days in 5G, which means that the new iPhone will not be affected. The vast majority of 5G sales — 95% — will come in the second half of the year, Strategy Analytics said, and the end of 2020, and beginning in 2021 is in the 5G to a must-have. For the people who are from the iPhone-SE, 5G is probably not the highest priority on your list. 

mid-market

The new iPhone-SE falls in a unique area, price-wise. The majority of mobile phones sold in the USA are either expensive, high-end phones over $600 — you think of the latest iPhones, the $699 iPhone 11, and Samsung Galaxy S lineup — or cheap models under $250, as of TCL Alcatel or Samsung’s new Galaxy is-A01. Only about 17% of the mobile phones sold last year in the United States costs between $400 to $600, according to counterpoint research. 

“This is a very limited segment,” Counterpoint analyst Neil Shah said. 

There is potential for this area to grow, though, especially as people watch their budgets more. And other companies are eyeing similar prices. 

Samsung, the world’s largest mobile phone manufacturer, and Apple’s fiercest rivals, last week introduced six new Galaxy A-series phones are aimed at budget-conscious buyers. The four new 4G LTE models range from $110 for the Galaxy A10 $400 for the Galaxy A51. Samsung itself has two 5G devices, the $500 galaxy 5G A51 and the $600 Galaxy A71 5G, what is the South Korean company, two of the cheapest 5G phones in the United States.

And TCL, best known for its TVs, said they sell their first TCL-brand-5G-phone in the US for $399 (£399, about AU$800) later this year. The company hopes that the pricing will attract help it immediately to buyers, as it tries to build up a brand, the label on the outside of his BlackBerry, and Alcatel.

For those companies that only Samsung has the brand cachet eye-to-eye with Apple. But he also can not the people to line-up for its devices, such as Apple. 

There are no lines for the iPhone-SE has made this year — the pandemic will be, for sure-but it is interested in are safe to many consumers, a phone that actually fits in your pocket. 

Released on Thu, 15 Apr 2020 19:41:00 +0000

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