Why the 16-inch MacBook Pro is a departure from the ‘I teach’

Why the 16-inch MacBook Pro is a departure from the ‘I teach’

It is not the first and it will not be the last, but on Wednesday at the announcement of the 16-inch MacBook Pro is the most telling sign is probably, so far, that Apple has changed its priorities, when it comes to the Mac.

It is a process that is visible in public for a few years now, and it’s still not quite finished—but here in the second half of the year 2019, we get our clearest view of a firm, the sync got with some of his most important customers and noticed that it must change some of his assumptions about product design.


Apple is clearly led, at least in part, by a design philosophy which takes into account the size and weight of the enemy of the good. I call the Jobs act, though it could just as well Ive teaching called: Always striving to be for the next version of your product thinner and lighter than the current one.

Most of us would agree that, in General, I teaching, is a good idea. I toted a Apple laptop on my back between home and work (over a long way and from a bus stop) every day for almost two decades. I felt every ounce, and was happy if I could get my laptop to replace with a lighter model.

2016 macbook pro IDG

The current design of the MacBook Pro was introduced in the year 2016.

But if Apple shaved a few millimeters here and a few grams there, it is also the limitation is the space available for processors, and the keyboard travel and cooling systems, and batteries. You trade ounces for minutes or hours of battery life; a fraction of a inch to be traded, for further throttling of the processors, to work if they try their hardest.

At some point, though, Apple is the consideration of these trade-offs too far out of balance. 2016 MacBook Pro redesign has been a flashpoint for discontent among the user base of one of Apple’s most important products. The laptop is thinner and lighter, but the cooling system was not up to the task, with top-of-the-line processors, the keyboard was missing was unreliable, and the Touch replaced Bar the Escape key, which was with a virtual version, and your commitment to a USB-C-lifestyle is premature.

views of the 16-inch MacBook Pro. It is wider, deeper, thicker and heavier than the laptop it replaces the 15-inch MacBook Pro. I give you, the differences are quite small and the new 16-inch laptop is actually smaller, thinner and lighter than 2015, the 15-inch MacBook Pro, the last version without the Touch-Bar, and with an Escape key—but the fact that they exist at all, speaks volumes.

[ read More: Learn more about macOS Catalina ]

The way Apple described the new laptop during the press briefings in New York City this week, also said a lot. We have repeatedly reported that Apple is listening to its professional customers and give them what they want. This is a subtle shift, but it is a great thing.

It’s not always about the faster horses

So often, Apple seems to have the world as one in which its customers do not know what they want until Apple gives it to you. (This is the point where the stereotype of the early-20th-century-customers want to get from faster horses instead of cars is usually carted.) And Yes, Apple did not get where it is through the development of products based on the market research.

But this approach can go too far, and it is clear that in the middle of the decade, for the Apple-product-designo insular. Twice in the last month, I’ve heard, Apple’s marketing professionals, as they have taken a product back to the drawing Board and revised it based on a much larger number of people than previously consulted. The AirPods Pro have been optimized for fit and comfort based on the measurement of the ears, a diverse selection of people from all over the world—the implication is that the original IPhone design was not created, taking into account how a diverse population.

16 inch macbook pro-keyboard Apple

The 16-inch-MacBook Pro sees the return of the Escape key, and a change in the keyboard mechanism.

And the new Magic keyboard on the 16-inch MacBook Pro, the result, according to Apple representatives, the involved in a months long research project, that the testing of the various keyboard styles out on a large sample of Apple employees, the study of physiology, profiling, how the people reacted to it, hear and feel while typing-in other words, exactly what you would expect to commit a large company, if he was thinking about a large redesign, an important (and unswappable!) Part of one of its most important products.

But again, what is the implication of it is about how the “butterfly” keyboard was developed? Perhaps, the designers were less affected, which wanted to a wide range of users, and more concerned with the creation of something new and innovative, fit in the Ive teaching. Apple’s marketing people never say that this completely, but even they admitted this week that the butterfly keyboard is the broad appeal that is necessary for the keyboard design, can be used, it is easy for every single MacBook Pro-user out there.

Add in the nerdy features such as the return of the Escape-button and the “inverted T” arrow design—and we all could have told you back in 2016, that the most avid MacBook Pro user are exactly the kind of nerds, which this functions, and it is clear that the 16-inch-MacBook Pro-design is the excuse for the past three years.

It’s not just this laptop

Apple’s change in attitude can be dated to April 2017, when it convened a small round table of tech journalists to announce that it was the killing of the trash can Mac Pro and the reallocation of the pro-market, including an unprecedented preannouncement of a new Mac Pro model, at the end of the cruise, 32 months later. I wonder if the failure of the old Mac Pro design, combined with a hail storm of criticism of the MacBook-Pro-released models in the fall of 2016, led to a moment of realization, and recalibration on Apple’s part.

(we throw in the ongoing saga of the MacBook Air, the refusal-despite Apple’s efforts to kill you and replace it with two more expensive alternatives—another example of where Apple thought that he knew what it wanted to its customers, and ended up wrong in a painful way.)

mac pro Apple

the Mac Pro will be If in December it is 32 months after Apple unveiled it, the development of the new machine was to replace the cylindrical model.

as of this moment Apple has supplied, iMac Pro, the new Mac mini, a Retina MacBook Air, the new 16-inch MacBook Pro, and the long-promised Mac Pro soon. It is also started to drive Mac catalyst, iPad apps on the Mac, and promised SwiftUI as a new way to create apps that can work across all Apple platforms.

I’m not going to argue that Apple has a massive price correction, when it comes to the creation of products—it is so dramatic. But what is happening somewhere, is that Apple has reordered his list of priorities. For the MacBook Pro, this means that ambitious engineers to have a powerful system with long battery life—and let them come to a good size and weight for the laptop as a result of this process. These attributes still have a role—of course they do, they are important for a mobile product. But with the 16-inch-MacBook Pro, they were not the primary driver of design decisions—and it shows.

It is a change that gives me the courage that the future of the Mac and Apple Mac hardware design, is the brightest, it was in the years.

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Released on Thu, 14 Nov 2019 23:00:00 +0000

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