WHO, and game companies start #Playa part together for the promotion of physical distancing – VentureBeat

WHO, and game companies start #Playa part together for the promotion of physical distancing – VentureBeat

The world health organization (WHO) and the video game industry have teamed up to the #Playa part together an advertising campaign that promotes the healthy physical distancing, by special events, exclusive, activities, rewards, and the inspiration to some of the most popular games in the world.

are Some of the industry’s largest and most powerful companies — Activision Blizzard, Zynga involved, with billions of users

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That signals a big mainstream moment for the games, which isolated even more popular than people in their apartments, without the opportunity to engage in physical entertainment. And it is also a turnaround for the, THE, the last year under the brand of “gaming disorder” as a disease, the clinically treated. The move was greeted with dismay by gaming companies, but prompted a lot of discussion about addiction.

Ray chambers, United States Ambassador to the WHO, said in a statement that, during the difficult time of the coronavirus, he praises the “genius of partners from all sectors to help the intensification in the efforts to combat the COVID-19 pandemic.”

WHO of the global gaming industry to reach millions with the important message to prevent the spread of COVID-19. The games industry starts #Playa part together to inform an initiative and to encourage them to follow with a huge network of users is important, health directives, including physical distancing, hand hygiene, and other powerful preventive measures for slowing the spread of COVID-19.

the game of beat-the summit - It is a time of change in the games industry. Hosted online April 28-29.

By this unifying hashtag, will encourage the companies, the conversation within their games and social media. Chambers added: “I would like to thank the games-to help industry to intensify, bringing to an end the COVID-19 pandemic. We hope that this campaign encourages #Playa part together, even more people are safe and remain healthy, while they will help smooth out the curve and save lives.”

In a statement, Bernard Kim, president of publishing at Zynga, said his company’s mission to connect the world through games, has taken on a new dimension during the global crisis. He said Zynga is an honor to support the work of the WHO and “provide our players with a support system in this time of physical distancing. The #Playa part together initiative activates positivity, and community, can help us to undertake the urgent task on hand.”

participants include Activision Blizzard, Kabam, Snap games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, unit, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube, Gaming, Jam City, SciPlay, and Zynga.

Above: #Playa part together while physically apart.

image credit: WHO

Here are comments from each company:

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  • Activision Blizzard, Bobby Kotick, CEO. “It’s never been more important to ensure people stay are securely connected to each other. Games are the perfect platform, because they connect people through the lens of joy, meaning and purpose. We are proud to have such a worthwhile and necessary initiative.”
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  • Big Fish Games — Jeff Karp, managing Director. “It has, perhaps, never a crucial time, as the current, for the solidarity to a cause, such as the one before us now with COVID-19. Together with our global community of game publishers and the technical guidance of the world health organization, which we reach in the hope that millions of players on our title with the #Playa part of the together campaign. By games like Cooking Craze, Gummy Drop, Decurse, and Fairway Solitaire, this is what we can share, you do not know the important message of safety during the rental of our parish, that you are not alone. We are all together in this, even if we are separated.”
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  • Dirtybit — Anette Staloy, vice president for business and marketing. “Our mission is to help people create unforgettable moments, and our focus has always been on the creation of a social game experiences. Our players around the world have sharing heart-warming stories about how much it is, you are games able to connect with and stay in contact with friends and family about our Fun Run. We appreciate the opportunity to help in the #Playa part of the together initiative, to encourage people to follow the guidelines of the WHO and local health authorities.”
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  • Glu Mobile Nick Earl, managing Director. “Games don’t entertain you the power, only the people, but bring them together in difficult times. We are proud to join forces with the game industry to support the World Health organization, we promote a global community of players, the #Playa part together. Several games in Glu-portfolio, we actively encourage players to follow, THE leadership and the local health authorities, the health and safety of their families and communities.”
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  • Jam City — Chris DeWolfe, CEO. “Jam City knows thmany of the removal and a little bit of joy in these dangerous times, are turning to games for stress. As a game company with tens of millions of players, we all call to the #Playa part together to the flattening of the curve and put an end to COVID-19.”
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  • Kabam — Tim fields, CEO. “At Kabam, we entertain the world. And the role of the Entertainer is never more important than in tough times. Kabam supports the #Playa part of the together initiative, by following the wise guidance of the world health organization, we can save relieve members of the health professions and life. What better time to catch up on some of your favorite games or try some new? You can be a hero by playing with their friends, together, but apart.”
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  • Maysalward — Nour Khrais, CEO. “Each of us must do his part to combat this pandemic and reduce its spread. To stay at home an important way to protect ourselves and the company of his danger. At Maysalward, we are committed to the fight against the spread with our own, therefore we are, with the accession #Playa part together, and the introduction of new games with more online gameplay features. You Stay Home, Stay Safe.”
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  • by Playtika, Robert Antokol, CEO. “In the case of Playtika, we believe that play is an integral part of life, even in the toughest of times. We are proud to promote messages of the world health organization and to join this coalition of the games industry leaders to support the #Playa part of the together campaign. As part of this response to the COVID-19-pandemic, Playtika
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  • Pocket Gems, Ben Liu, CEO. “Games may be needed, and entertainment, while promoting the connection. In these difficult times, Pocket Gems support the #Playa part of the together campaign is to reinforce together with our other developers, important news from the WHO. We hope that the players dragon to enjoy some additional content and bonuses in our mobile games such as Episode and war, while also getting important reminders from the world health organization.”
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  • Riot Games — Nicolo Laurent, CEO. “Physical distancing does not necessarily mean that social isolation! We remain physically apart – and to help other public health measures such as hand hygiene, smooth to help the curve and the #Playa part together, by this crisis. For rioters, play is more than just a game; it is the pursuit of a meaningful life. And now, for the billions of players around the world could play in helping to save of the persecution. Let us COVID-19 boss battle beat-down.”
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  • SciPlay — Josh Wilson, CEO. “Here at SciPlay, we are all driven by the pleasure to bring our games to the global community. In these difficult times we must all come together to fight the virus, and even the curve of the transmission. One of our core values is to #play together, which is deeply rooted in every action we take to serve our players. We are honored that we are able to develop these fundamental values in the #Playa part of the together initiative, we believe, to increase so strongly and live-saving messages of the World Health organization. So, let’s all #Playa part together, in order to stay healthy, both mentally and physically!”
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  • Snap — Wu, head of Snap games. “It is so important that young people stay at home, seriously — you have to help an important role to stop the spread. Snap games has always been a way for snapchat to connect TERS, and with their friends apart play even when you are far, so that we game for the #Playa part of the together initiative. We are available to help obligated to stay snapchat starter home, through the offer of new games and creative tools to protect the to raise awareness for our community, for themselves, their families and the wider public.”
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  • Twitch — Michael Aragon, vice president of content. “Games are a big part of what the Twitch community brings together each and every day. The #Playa part of the together initiative is a reminder that, even if it is crucial that we keep distance from each other, we can enjoy the games we love and stay with people online. We are pleased to share important news, the WHO together with other members of the initiative, which is a place where people can come together, play games, and create community.”
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  • Unity Technologies — John Riccitiello, CEO. “To the unit, we believe the world is a better place with more game Creator and game player in it. Whether you are playing your favorite game with your friends on the internet or learn how to shake up your first game with some of our now-free-all-access-coding-initiatives, #Playa part in together allows players to protect themselves and their families. We look forward curve to working with the global games industry to do our role as global citizens, to smooth.”
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  • YouTube — Ryan Wyatt, global head of gaming. “For 15 years, YouTube has a community, where people do things alone, but together with #withme videos — but it is now more important than ever #StayHome and #Playa part together. Some of the effective moments on YouTube Creator almost dealing with fans and other gaming maker half way around the world via live streams. Gamers know how they come together, even if we are separated, we will be sure to flatten during this time, and do our part as an industry the curve.”

Released on Sat, 28 Mar 2020 22:21:18 +0000

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