Tim Cook: Why Apple will not always be the first

Tim Cook: Why Apple will not always be the first

Apple CEO Tim Cook about his plans for the future and some of his personal values.

on the occasion of the Dreamforce 2019 event in San Francisco today, the Apple CEO revealed some of his main drives, including how he sees the future of the iPhone-maker is developing in the near future.

In an insightful fireside chat with Salesforce founder and CEO Marc Benioff, himself an internship at Apple in the 1980s, cook covered topics ranging from Steve Jobs, the environment, and gay marriage, as well as a look at Apple’s internal motivations.


“mistake to change a lot of innovation with…many think that innovation is change, but it’s about making things better, not only do you only change something,” cook explains.

“We never aim to be the first, we have always set the goal to be the best,” Cook added: “the north star has helped lead us through the temptations, we just want the best products.”

Cook noted how the business of Apple’s inherent enterprise-has become concentrated in the years since the first iPhone in 2007, with the devices released by the company now a popular attraction in businesses around the world.

Apple and Salesforce revealed a large-scale partnership at last year’s Dreamforce, with the first fruits of the collaboration will be revealed at the beginning of this week with the introduction of iOS and the iPad-exclusive version of the latter, the starting point GO is-app.

looking forward, Salesforce festival continues to be a key business partner for Apple, with cook, that “I could not be happier” has done with the work of the software giant.

With all of the Fortune 500 companies now using some form of Apple products, such occur, Benioff himself, who reveals himself to cook, that he is completely dependent on his iPhone.

“don’t know, I even have a computer, I don’t need,” Benioff revealed. “The phone is really an extension of my office, where I am.”

Released on Wed, 20 Nov 2019 00:53:30 +0000

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