The Mustang Mach-E is the most exciting Form of the electric future
Ford only unveils its first EV-and it is stunning. Called the Mustang a lot of things, don-E, it seems, correctly. From branding to small surprises, the Mach Mustang-E looks to be a hit.
“we knew We had to do something else, something exciting and something that could only do the Ford,” Kumar Galhotra, President of Ford North America, said at a press conference ahead of the Sunday-revelation. I think she’s right. The Mustang Mach-E is the ideal Form of the mass-produced electric future. Henry Ford would be proud of. This is a electric car for the masses.
It is a Mustang
It starts with branding. I hate it. The car guy in me is sad that a Mustang will be available soon, in a four-door version. And Electric. And repealed. This is not a Mustang, I want to say. A Mustang is a sports car. And a Mustang is an affordable, reliable vehicle, and that is exactly the reason why Ford calls its first EV, a Mustang.
Branding is crucial for the electric future. Ford is an established brand that resonates with buyers. Are you looking for these again and again as the car company will unveil an electric version of current and past vehicles. An electric Ford F-150, and an electric Jeep Cherokee.
will look like Instead of inventing a new model-line, to do as Chevy tried with the screw company to convert existing models to be electrically connected. The switch should be for comfortable transitions. With the Chevy Bolt, to understand consumers, it is electric, but are still left with new questions. How does the driver sit in a bar? A screw, is a low-end model? What is the resale value of a bolt in 3 years. With a well-established model, let’s say a Chevy Cruze, Buick Regal or BMW 3-series, a lot of the questions are easier to answer. Consumers are familiar with the branding and the meaning behind the model.
With the Mustang e, ford-addressing Mach many of the questions with only the name. The do-e is fast (it is), it is rather small (it is a small crossover), and it is reasonably priced (in the $40,000 it).
For example, other companies such as jeep, Honda, and Subaru will probably follow the same scheme. It is easier for the consumer to keep trotting out the current brands. An electric Jeep Charake would be capable of, mid-range vehicle with a high ground clearance, intelligent all-wheel drive system and Seating for five. An electric Honda Civic would be a small, affordable car, while an electric Subaru would offer the Forester, an electric drive on a car-based AWD platform.
just As unnecessary questions arise when Jeep, Honda or any other automaker to bring an EV to the market under a new name.
It is the risk with a legacy name. It can be offensive to die to be-hard and vocal enthusiasts. Ford is always room with the make-e-name. I find it insulting that a car guy level. This is not a mustang, I want to scream. A step back, it is easy to see, Ford’s justification.
Chevrolet the Blazer has in the past year, and experienced a similar revolt. A blazer with a beefy off-roader and not the small, sporty crossover, the current version.
The brand Mustang is one of the most valuable Ford assets. It’s been around for more than 50 years. Car companies invest a fortune in building and marketing brands and models. Does it take to get often generations, and consumer buy-in, and at this point, car, company, please treat them with care. With the Mustang Mach-E, Ford must have plenty of data shows that that predicted success.
The simple interior
The Mustang Mach-E follows the Tesla – model 3 design language: Large screen in the middle and not much else. The Mach-E builds on the model 3 to make it a bit more palatable by an LCD screen in front of the driver. The bolt did this as well, but the Chevy didn’t go far enough. With the Mach-E, and type 3, Ford and Tesla by using smart manufacturing techniques, likely to be replicated in the automobile industry are — for better or worse.
Every car manufacturer manufacturer of switches and knobs, and screens can be installed while your models. A part of am, in the car Jargon. Often, the switches are in common between the brands. A switch in the Audi was able to find his way in a Lambo, since both brands in the VW family. This is done in order to reduce costs. Why a different window switch, for each brand, when a window switch, window switch?
The model 3 and the Mach-E stack, with no physical buttons on the center. A huge canvas handles, air conditioning, media playback, and more. Instead of the manufacture and Installation of gobs of small switches, Ford, Tesla and other auto manufacturers of the same features are to do with a single screen. This is simplified to facilitate scaling across brands and markets. Suddenly, without buttons, car companies can the number of parts, working time and reduce error search on a single device. This also makes the construction of a car for different markets easier. Instead of the physical building in a different language or drive on the other side of the road, car companies rejigger the software.
This single-screen setup, you need the right software, and the do-E is the first to demonstrate Ford Sync-4 system. It looks good to me with permanent controls for the climate and a logical layout. Is it functional? I have not used yet.
fortunately, there is still a physical knob: volume controller. The volume should always be controlled by a spinning knob instead of a slider. Always.
These screens provide a vehicle to integrate companies that the branding of the vehicles. Expect Lincoln models use similar software, but with a different design scheme of Ford models. Similarly, Acura’s software will be similar to Honda, but with a sporty, upscale feel.
The little surprises
The-E has a number of surprises, and the electric platform.
The majority of the vehicles on the market right now is run electric systems, based on a decades-old system. It is the limit, although the car manufacturers push it as far as it can go. The move to electric opens up countless possibilities for designers and engineers. Features and details that were fantasy are now possible.
The Mach-E is not conventional door handles. Instead, it has small knobs that release the doors. What happens when the battery is empty? For the most part, this is very unlikely, since the Mach-E electrical system, not a traditional battery and alternator.
The-E has a front-based storage area, a front trunk, if you will. These vehicles are standard on most E -. Ford did something novel, but, and the do-E is made of plastic and has screw a drain. So, owner can pack it full of ice and store drinks in the front trunk.
With electric cars, the car manufacturers can open their playbooks and implementation of brand-specific features. Jeeps should be more Jeep-ie. Lexus-models should be apart to be able to their Toyota counterparts, and so on. The electric platforms are generally simpler than internal combustion engines, to free systems, to be engineers and designers, creative with comfort.
The disadvantage of this of new features based on a new platform, in a few years, if repairs need to be made. It is unlikely that most owners will not diagnose to be able to fix-systems, such as current vehicles. Instead, the owners will need car-repair-service-Center, which look like business as a garage.
Right now, this is a question that I, with my aging Chevy Volt. I live in Michigan, where the Volt was developed and built. I suppose, one of the largest Chevy dealer in the country for the service, where there is only a technician be certified to work on the vehicle. Repairs take much longer than I would like, and this Problem is likely to come to composite more complex vehicles on the market. Automotive technicians need to be retrained, and lower-cost third-party service centers, is probably behind the expensive dealers.
It’s an electric future
The Mustang Mach-E is an EV right. Ford took lessons from Tesla, Chevy, and others with the first mass-produced electric vehicles. The-E designation is unconventional at first glance, but a closer look reveals its logic. The interior is exciting and yet scalable and the model is full of surprises, the joy, and could be frustrating for the owner.
Finally, the automotive landscape will be filled with similar models on the Mach-E: Recycling-branding, higher ground clearance, and unique features to a simple setup.
It has been said that the shift to electric produce stale, crashed vehicles. The is probably the short-term result, as the car manufacturer in order to get capital to familiar shapes and brands, the consumers on Board. Once consumers are comfortable with electricity, this is when the real fun begins. Expect the next generation of the Mustang Mach-E something more worthy of the Mustang name.
Released on Mon, 18 Nov 2019 14:53:28 +0000