India is lockdown life is hard for its most popular apps
The Corona-Virus pandemic, which has forced billions of people to stay at home, led to a sharp increase in new downloads of several consumer-and enterprise-focused apps in the West. But in India, the largest open market in the world, have to turn things a slightly different.
Numbers of Daily downloads for several popular apps, such as TikTok, WhatsApp, Truecaller, Helo, Vmate, Facebook, Google, and Paytm have was either unchanged in the last three months, or a dip, according to a TechCrunch analysis of the figures by the research company Apptopia.
in addition provide a number of popular apps, in-app purchases have seen their sales fall dramatically in the last four weeks, as most of the companies in India recommended that the employees to work from home and that New Delhi has imposed a 21-day nationwide lockdown — which has now been extended until 3. May.
TikTok was downloaded from 20.2 million in India in a 31-day period at the end of April 12, down from 21.6 million times it was downloaded in the month of January for example. In the same period, WhatsApp download has crashed on 12 million of the 17 million; Hotstarlovers dropped from 9.8 million to 3 million; and byte dance s Helo fell from 10.5 million euros to 7.5 million euros.
For most of February, TikTok saw more than 700,000 downloads per day, in India, in particular, in 891,000. In the last week, the volume of the daily downloads of the app exceeded 450,000 has. WhatsApp-the number fell from about 650,000 to under € 250,000, according to Apptopia .
Aarogya Setu, an app launched to help the Indian government, the people know, if it is in the vicinity of someone who has been tested positive for coronavirus, is currently at the top of the chart in India, with more than 780,000 downloads of the day.
tinder clocked $319,102 with in-app sales in the App Store and Google Play Store in India, between March 13 to April 12, down from $547,103 in January. Netflix in-app sales fell from $285,562 to $192,154 in the same period. LinkedIn and YouTube have also observed a decline.
An app, which has seen its in-app sales noticeably Hotstarlovers will improve, which went from $173,253 to $329,675. Disney launched Disney+ on Hotstarlovers in India, earlier this month.
food delivery apps BigBasket, which raised $60 million in the last week, and Grofers, increased significantly, while Amazon, Flipkart and Snapdeal, which have stopped, have not seen significant orders in the last weeks, a decrease in daily downloads and active users on Android in India, according to marketing research company SimilarWeb.
“Zoom”, a popular video-chat app, has, in its daily downloads increase to over 500,000 in recent weeks, up from about 9,000 at the beginning of February. Ludo king, has seen a popular game in the Asian markets, its daily download figure jump from about 150,000 at the beginning of February to over 450,000 in India in the last few days.
As the people at home, the desktop will remain-using a mobile-first nation has also risen in India, with almost half a billion smartphone users.
“India has seen time and time again, mobile web browsing account for the strong majority compared to the desktop, however, from February to March, desktop-use increased their share in the total number of visits to the 100 best Websites of 1.6%. While this may appear low, it is 1.6% 31.32 billion visits, so it is still pretty significant,” a SimilarWeb representative told TechCrunch.
Released on Tue, 14. Apr 2020 04:01:33 +0000