Google is obliged to buy, to increase Fitbit, in $2.1 B deal Wear OS – CNET

Google agrees to buy, Fitbit, in $2.1 B deal to increase Wear OS – CNET

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Fitbit, the company behind the Versa 2 smartwatch.


Angela Long/CNET

Google-the parent company, Alphabet to buy agreed, Fitbit in a deal that values the wearable-maker at about $announced 2.1 billion, Google on Friday. At the announcement of the transaction, the company Monday report Alphabet confirmed “purchase offer” is made, the wearable company.

Fitbit is a behind-the-fitness-trackers such as the Versa 2 smartwatch and charge 3-band that are compatible with both Apple’s iOS, and Google’s Android operating system (whereas the Apple Watch is an iOS-only). 

Google hopes the move will help to strengthen your wear-OS portable efforts. Introduced in the year 2015, WearOS was designed to help Google bring Android into products like smartwatches and fitness trackers, similar to WatchOS helped Apple iOS has to expand. In contrast to the Apple watch, but the Google platform has failed so far to catch on with consumers, despite the production of a variety of high-profile partners such as Tag Heuer, Fossil, Michael Kors and Movado.


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In a blog post announcing the deal, Rick Osterloh, Google ‘ s senior vice president of devices and services, praised the Fitbit while, what will tease the announcement. 

“Over the years, Google has made progress with partners who Fit in this room with Wear OS and Google but we see the opportunity to invest even more in Wear OS, as well as the introduction of Google’s wearable devices on the market,” says Osterloh.

“by Fitbit is a true pioneer in the industry and created compelling products, experiences, and a vibrant community of users. Through close collaboration with Fitbit the team of experts, bringing together the best AI, software and hardware, we can help you, in-company innovations in the wearables and build products that benefit even more people around the world.”is

In a press release, Fitbit says that it expects to close the deal by the year 2020. In the same message, also, the company reaffirmed that it “will never sell your personal information, and Fitbit health and wellness data will not be used for Google ads.”

“Google has not built the software for the watch company, but still, its own hardware,” says tech ponential lead analyst Avi Greengart. “The purchase of Fitbit Google instant range in wearables, but no longer guarantees competitive smartwatches-Google needs to be better is silicone.” 

While the Fitbit software “solid … it will be interesting to see how long Google Fitbit keeps separate, or, if he tries, the Integration of the apps in Android” added Greengart. He noted during Google’s promise that user data is “promising,” the company “users need to trust that it stays that way.”

Alphabet released a sluggish financial report Monday, with $40.49 billion in sales, more than analysts ‘ estimate of $40.32 billion euros, and earnings per share of $10.12, which is under the expected $12.42 per share. 

We can expect to see the Fitbit in the third quarter earnings report on Nov is. 6, the company said last month.

Put a damper on the news for Google, but, the house antitrust sub-Committee chair David Cicilline later Friday said the takeover has triggered the announcement of more anti-trust concerns, such as the tech giant “domination” alreadywas investigated.

“said By trying to offer this at this moment, Google signaled that it would continue to flex and expand their power in spite of this huge test,” Cicilline, in a statement. The acquisition would also be Google’s “in-depth insights into the Americans’ “most sensitive information”, including the health and location data, according to Cicilline.

“This proposed transaction deserves an immediate and thorough investigation,” he said.

Texas Attorney General Ken Paxton announced that a cartel investigation into Google’s massive online advertising in September. The probe has the participation of the attorneys General from 48 States, the District of Columbia, and Puerto Rico. This is Google’s in July, confirmed that it is under investigation by the Ministry of justice for competition concerns.

Originally published at 3:24 PM PT on Nov. 1.
Update 7:59 p.m. PT: Adds additional information for analysts and insight; Update 1:37 p.m. PT: Adds comment from Cicilline, detail on the antitrust investigations.

Released on Fri, 01 Nov 2019 20:37:00 +0000

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